Every customer experience must include a smile ;)
The original and arguably the most important rule.
If we can satisfy our customers, and genuinely improve their lives, success will follow. This applies to every single customer. Every time. At every point of interaction no matter how small. No exceptions.
Show grit and make
Your mental toughness and perseverance is a better predictor of your success than any other factor. Also, the happiest and most successful people are the ones who persevere - grit is long-term.
There will be achievements and failures along the way - embrace the journey.
It's hard to beat a person who never gives up, so roll up your sleeves and DO things already!
Keep it simple
We'll keep this one short.
If you can't explain it simply, you don't understand it well enough, no matter how smart you are
Always challenge yourself to radically simplify.
Every experience must seem delightfully intuitive, Familiar and clear, yet new and surprising.
Stay positive. Positive thinking will allow us to achieve the impossible.
No egos. Best idea wins.
We've got each other's back. There are introverts, extroverts, creative, emotional and logical thinkers. We need everyone working together to win.
A culture of innovation, not fear.
(Blow Stuff Up!)
We're out to change the world. We thus need to break from convention and be a disruptor to win.
We're an agile company. That means not being afraid of change.
Remember: to improve is to change, to be perfect is to change often.
Data drives decisions
We're a data driven organisation. We're must be led by our data, and be agile to it.
We need to collect as much data as possible, understand it as simply as possible, then come to the best possible decision.
You must determine your own personal success with data. If you don't report on it, it didn't happen.